Artificial intelligence is no longer just a buzzword in the tech industry—it’s becoming the defining battleground for smartphone dominance. At its Made by Google event in New York, the company unveiled the Pixel 10 series and a new smartwatch, positioning AI as the centerpiece of its ecosystem. With powerful tools like Magic Cue, real-time translation, and AI-driven camera features, Google is setting the pace while Apple remains cautious, with its upgraded Siri delayed until 2026.
The latest Pixel launch highlights a growing divide: while Apple continues to dominate US smartphone sales, Google is establishing itself as the leader in AI-driven functionality. This shift signals a new era where AI capabilities, not just hardware design, could determine which devices win consumer loyalty.
Google Pixel 10 Series: Hardware Meets AI Power
Google introduced four new devices: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. Each smartphone received performance upgrades, sharper cameras, and refined designs. Yet, what sets them apart is not the physical build, but the Gemini AI integration, which transforms how users interact with their devices.
The event also showcased the new Pixel Watch, further embedding AI across Google’s ecosystem.